The Roswell Location-based Experience

I found this a few days ago and I need to share it! I think more cities should do something like this to improve and promote the UFO tourism!

Local production company Airhart Media created a location-based experience that told Roswell’s secret history of how aliens influenced the work of Goddard, Oppenheimer and others.

The Roswell Experience is a location-based story told across 32 locations in Roswell, New Mexico, US which uses a fictional alien, Vrillon, to introduce visitors to the area’s rich history.

32 businesses and points-of-interest around the town held story segments that were unlocked by tweeting or texting the code found at the location. Each story segment was piece of a bigger puzzle that revealed the GPS coordinates of an alien landing.

The experience started with a crop circle and finished with an alien landing in Roswell’s Spring River Park & Zoo

The presentation below showcase the work of Airhart Media of Roswell, New Mexico, US and how Conducttr was used to support this new form of local, interactive storytelling.

Check it out!

Source: Transmedia Storyteller

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